Lancer Blog

Top 5 Things Consumers Look for in a To-Go Beverage

Think back… When was the last time you were in a car that didn’t have cup holders? If you were, it had to be a classic.

People take their to-go beverages pretty seriously. So seriously, in fact, that one automobile maker told a group of auto writers that — in addition to researching engine specifications, seat design and airbag placement for their newest model — they had sent a team out to gather cups from fast-food restaurants and convenience stores to be sure their cup holders could accommodate the majority of to-go cups.

Service industry research shows there are five things consumers look for in a to-go beverage:

1. Properly carbonated soda

This one’s a no-brainer. When you’ve been looking forward to that crisp, refreshing, thirst-quenching tingle, there’s nothing more disappointing than flat or almost-flat soda. If it’s not properly carbonated, it’s not really soda, is it?

2. At least 20 oz.

Remember when sodas came in 10-ounce and 12-ounce sizes? There’s a reason they come in bigger sizes now — 10 and 12 ounces just doesn’t do the trick.

3. Well-fitting lid with a tall-enough straw

Getting that perfect ratio of ice to soda is an art. You concentrate intently as the ice rumbles into the cup, peering in at regular intervals to be sure you’ve got just the right amount before you allow your favorite soda to flow in.

Now for the lid. Pick the right size. Press it on carefully. Looks nice and secure. Grab a straw and head for the cash register.

On your way to the car, you slide the straw in to take your first sip… and the straw keeps sliding down till it’s barely peeking out of the lid. Every time you take a drink, you’re going to have to press your face against the lid and wrestle with that short straw!

Then as you ease into the car with your masterpiece of refreshment, it happens: the lid pops up in one little area and your soda splatters all over the cupholder, the seat, the floor, everywhere!

Arghhhh!

You vow: Next time you’re going back to the other store with the tight lids and the good straws.

4. Chewable ice that absorbs the flavor of the soda

Speaking of that perfect ice-to-soda ratio. Isn’t it awesome when you find a store or restaurant that has that “chewy” ice? It’s like dessert at the end of a meal when you finish a delicious soda and you still have a cup full of chewable ice that tastes like your favorite soda.

Lancer Corporation’s Sensation Chewable Ice Beverage Dispenser, available to convenience stores, restaurants, stores and any establishment where fountain beverages are sold encourages consumers to “Get Your Crunch On!”

The Sensation was designed to dispense chewable ice reliably and hassle-free every time, with right-side ice delivery for more efficient dispensing and a high-capacity drip tray that reduces clean-up and avoids safety issues due to spills. It’s a fool-proof way for restaurants and stores to get customers coming in for something they can’t get just anywhere. People who love chewable ice will keep coming back for more if you give them the crave-worthy Sensation experience.

5. A sturdy cup that doesn’t fall apart

A well-fitting lid and tall-enough straw make no difference on a cup that’s so flimsy it can be crushed by the slightest grip. You need a cup that will still be holding tight when it comes time to crunch on that delicious chewy ice.

 

5 Benefits of Having a Wine Dispenser at Your Business

When you think of kegs, what do you think of first?

Beer, right? With Lancer, you’ll start thinking of wine, too! Kegs were once only for beer, but now they are being filled with one of our other favorite beverages – wine. And we don’t care if beer gets jealous!

If you’re scratching your head wondering how this works, remember that Lancer is always on the cutting-edge of the beverage industry and prides itself on quality, that’s why our range of beer dispensing equipment is already made to the high quality standards necessary to pour wine on tap without compromising the flavor integrity. Here are some of the top reasons to dedicating at least one of your Lancer beer taps to wine:

  1. It’s not just one of those crazy European or West Coast ideas anymore. The draft wine rage is sweeping the U.S, and we’re ahead of it. All Lancer Beer System components are already made of 304 and 316 grade stainless steel, a requirement for wine dispensing.
  2. Refillable kegs mean less packaging and waste, and that also equals more profits for you. Mother Nature may thank you for being friendlier to the environment by not hailing on your car.
  3. Customers will be happier because wine on tap costs them less. And everyone knows a happy customer will order more, which translates into a happy owner.
  4. It’s faster and easier to serve thirsty customers so they don’t pass out and expire on the floor. More and more restaurants are dedicating at least one of their beer lines to draft wine. Wine selections on tap are no longer only house wines but feature more prestigious wines, too.
  5. Serving wine in kegs is more reliable than wine from a bottle, keg wine eliminates any chance of oxidation of the wine. Not to mention opening bottles can be hazardous, a flying cork can cause damage to someone’s face :-) ! (Your insurance company may even give you a discount for this smart safety move.)

A kegger will never have the same meaning again! Cheers.



Cheers to New Beer Laws!

You could practically hear the collective clink of glasses toasting the recent victory for craft beer breweries and beerpubs — and their fans. The Senate last month passed hard-fought-for laws that give brewpubs and breweries greater opportunity to get their product into more consumer’s hands … and mouths.

Bill 515 allows brewpubs to sell their products to distributors to sell on store shelves or distribute a limited amount (1,000 of their 10,000 barrels) themselves. Bill 518 allows breweries that produce less than 225,000 barrels to offer sales of their products for on-premise consumption. (Breweries are prohibited from selling their products in to-go bottles at their location to be consumed off premises, however.)

With the passage of the so-called Texas Freedom Beer laws, many local breweries are giving up their brewery license in favor of a brewpub license. With a brewpub license, they can take advantage of all avenues to reach fans: they can sell to distributors, sell their products for on-premises consumption and offer consumers the opportunity to buy bottles to take home.

The new laws also mean local pubs can finally support their local breweries. Before the new laws, local pubs could buy and serve craft beer from other states, but it was illegal for them to serve beer made at the brewery down the street or across town.

Although paperwork still has to go through the Texas Alcoholic Beverage Commission before pubs can start selling your favorite craft beer, it gives pubs and brewpubs plenty of time to get their Lancer beer dispensing equipment primed and ready to pour.

For an overview of how the new laws are affecting Austin breweries, click here.

Introducing Brett Catliffe

My name is Brett Catliffe and I like everything about beer. You could say it runs in my veins, but that might give the wrong impression.  I’ve been in the beer business for over 15 years.  I began my career in the industry as a beer system installer, progressed to General Manager of a leading beer and refrigeration installation/service company in Sydney Australia, and began my career with Lancer in 2009.   My wife and I moved from Australia to San Antonio, Texas in 2011 for the launch of Lancer’s Draught Beer Division in the United States.  Australia and Texas actually have a lot in common: big cities and wide open spaces and our love for beer and barbie.

I’ve been a part of designing, installing, and servicing thousands of draft beer systems throughout my career, including the largest beer installation system in Australia at the Sydney Olympic Stadium.  If there is anything you’d like to know about the world of draught beer dispensing, I’m your guy!

Brett Catliffe
Project Manager- Beer Division
brett.catliffe@lancercorp.com

 

 

 

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